Posts Tagged ‘Misc’

The Landing Page System

Tuesday, January 30th, 2007

Landing Page Cash MachineThe Landing Page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams - and how you can manipulate them.

Let’s start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a sales page.

Whether it’s a free newsletter or a product for sale, the landing page system you create should include a “one time offer”, which will compel them to take action - subscribe, buy, etc.

Once they subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can upsell. One quick way to upsell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.

Also, if you haven’t yet asked them to join your mailing list, this is where you should do it - on your thank you page. Once they opt-in to your list, you now have a whole new options you can use in conjunction with the landing page system to generate revenue.

One such option is selling ad space in your newsletter or ezine. The more people you have reading your newsletter, the more you can generally charge for adspace; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product - and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.

It is important to note that you don’t have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

About the Author:
This article was written by Azwan Asmat. Discover how you (like the experts) can make thousands of dollars virtually overnight! For more information, visit http://www.ebiztools4u.com

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How to Convert Your Paid Search Visitors

Monday, December 11th, 2006

Website Conversion Secrets.  What if I told you I could dramatically increase the effectiveness of your search engine marketing program and catapult your conversion rates without even logging into Google AdWords? The solution is actually one of the most overlooked aspects of search engine advertising. This simple, yet small change in any search engine marketing campaign can immediately boost conversion rates, sales, and help gain a competitive advantage. I’m talking about the proper use of SEM landing pages.

The beauty of search engine marketing is that visitors are pre-qualified and only visiting your site due to the fact that they entered a specific relevant search term. I’ve seen companies spend thousands of dollars bidding on popular keywords and ranking well, but then just drop visitors on their home page. I just shake my head when I see pages like this. You may get brand awareness but its a big waste of money if your goal is converting visitors. Studies have shown that if visitors are delivered directly to the product or service they were searching for, there is a much higher conversion rate compared to the home page or even relevant category pages as the entry point.

It’s best to set up category-based AdGroups in Google with each url pointing to a targeted landing page. It may be more work up front to build all these extra landing pages, but trust me, it pays off.

In my experience, there are three main decisions a visitor makes during the conversion process. With each decision comes several simple facts that go through a visitors head during the decision process. You should study these facts and build your landing pages based on them.

Do I Stay or Go? (Usually decided in the first few seconds)

  • Short, Easy-To-Complete Registration Forms
  • Relevant & Targeted Headline
  • Specific Graphic (Product, Selling Points, Offer)
  • Clear & Concise Copy
  • Simple & Clear Layout
  • Professional Design

Do I Want the Offer?

  • Rich Media Information (Video, Demo, Screen Shots)
  • Testimonials (White Paper, Case Study, Success Story)
  • Free Offer (Product Trial, Site Access)

Ok, I Want It

  • Minimize Required Fields
  • Opt Out Option
  • Privacy Statement
  • No Broken Links
  • Shopping Cart Works
  • Security Logos

Ok, now you know what goes through a visitors mind once they come to a landing page. Now before getting too excited, Id recommend jotting down your current SEM landing page statistics (i.e. CTR, conversion rate, etc) before refining your landing page. This will give you a baseline report and great before/after data to present to management in a month or two.

I assure you after you incorporate these changes, you’ll be a hero in your Marketing organization. Now get to work!

David Cowgill is a Marketing Manager in San Francisco. For further information visit: Free Article Submission

Website Conversion Secrets.  You can make many times the profits you are making now without paying one extra penny in advertising or hunting for extra traffic!

It’s easy if you make a few changes on your site’s ‘ad copy’…

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