Adwords Landing Pages

How To Monetize Your Website More Effectively

So you’ve done the hard work…you’ve chosen the niche market that you are going to target, you’ve created the content that they’d be interested in, you’ve implemented your onpage and offpage search engine optimization and finally you’ve managed to establish your website in it’s market and are being rewarded by a steady flow of traffic from the search engines and other sources.

Now - Your BIG question is -

“How do you convert this steady flow of traffic into money“?

You will no doubt already be trying certain methods, an AdSense ad here and an affiliate link there, for example, but there’s something new that I wanted to tell you about.

This “something new” will do three things for your website:

1. It will instantly make it more profitable.

2. It will give it more keyword rich content pages which will
give it more search engine rankings which will increase that “steady flow
of traffic” and make it even more profitable.

3. It will give it another dimension further distinguishing
it from its competitors whilst enhancing your visitors experience.

So what is this “something new”?

It’s a clever piece of software called Build A Niche Store and what it does is enable you to instantly build an affiliate store made up of eBay’s products and matched to your target niche.

This means that if you have a Golf website, with Build A Niche Store you will be able to add all of eBay’s golf products to it, and if you have an Antiques site then you will be able to add all of eBay’s antique items…you get the idea.

You simply install the script, choose your niche, press build and you automatically have your own niche specific affiliate store which updates automatically (Yes - NO data feeds!) and which:

1. Will generate money for you when one of your website visitors buys an item through it.

2. Will give your website hundreds or thousands (depending on your niche) content rich product pages which will get indexed in the search engines targeting keywords you would otherwise not be reaching.

3. Will add a shopping experience for your visitors.

It’s truly a great piece of software and looks set to become all the rage in the coming year.

You can check out the official Build A Niche Store website where you’ll find case studies and a live demo which is sure to get your creative juices flowing at the link below.

Click Here To Check Out Build A Niche Store

Competition Dominator - A Worlds First In PPC Domination

The launch date for the most unique software about how to completely dominate PPC markets is almost upon us! It is called Competition Dominator and it is set to revolutionize how we do PPC Marketing. This software will show you how you can take on any competitor in the PPC marketplace by finding out exactly what keywords they are bidding on and exactly what Adcopy is working for them! This is an awesome piece of software and it really is a revolution in PPC marketing!

To find out more about Competition Dominator right now Click Here

The Ultimate Unfair Advantage

With the increase in competition daily in online marketing we need all the help we can get in in market research and setting up PPC campaigns. Competition Dominator is the world’s first desktop based Competition Analysis Tool that will scope and map your markets and all the competitors in them on the three major search engines - Google, Yahoo and MSN.

How It Works

Competition Dominator works with keyword lists generated from a variety of possible keyword data sources, including Keyword Discovery, Wordtracker and Keywords Analyzer. Not only that, but you can also import any text file of keywords from any source you choose, eg NicheBot, and it will also gather Overture (Yahoo Search Marketing) keyword data!

Competition Dominator will then go to work and tell you exactly which keywords your competitors are using on the pay per click search engines at AdWords, Yahoo and MSN and graph their ad performance for all their ads and keywords over time! This information is vital for successful PPC marketing as it can tell you who you need to worry about, who to leave alone and who you can completely dominate in PPC. They won’t know what hit them!

Conclusion

I firmly believe this software will revolutionize your PPC campaigns and expose new and relatively untapped markets with the Exact Keywords and Exact Adcopy that is proven to work. This is exciting stuff!

This software will be released at a special prelaunch price but that price is set to almost double within a week!

So to reserve your copy and to find out more about Competition Dominator - Click Here Now

You’ve researched your keywords, written great ads, set your budgets and bids, and have embarked on what promises to be a really butt-kicking PPC campaign. But wait, you’re not seeing the conversion numbers you expected. So you go into crisis mode, you check the conversion code, you test the campaign by actually clicking on your own sponsored search (or PPC) ad; and your results show that everything is right and perfectly implemented. So what is the problem?

Building your Landing Page

Before you throw more of your budget at the search engines, or spend needless time looking at keywords and what users are searching for, take a look at your landing page.

• Is it telling users what they need to know?
• Is it friendly and good looking?
• Or do you arrive at a page loaded with information in a font or format that is hard on the eye?
• Are you able to immediately see the relevance of the page to the information you searched for, or do you have to wade through screens worth of waffle with no way out, and no other navigation options?
• Can you request information from the site owner on this page or do you have to go elsewhere to do that?

These are serious concerns and my advice to you is;

When building landing pages for your PPC campaigns the best thing you can do is KISS! (Keep It Seriously Simple).

Cost Per Click Value

I firmly believe that if you have a PPC campaign showcasing various services your company offers; that you should have a landing page built specifically for each service. Don’t send users to a generic page that tells them what ‘Chantelle’s Holidays’ is all about, if they have searched for ‘things to see in cape town’. If you are going to use this as a keyword, get proper value from the cost of the click by giving the user the information they are looking for. The more relevant and fresh you make this page, the higher your chances of making that conversion or sale.

I recently worked on a campaign (in my capacity as PPC Campaign Manager for Quirk eMarketing) that hadn’t shown the results we’d expected over a period of time. By simply adding a few textlinks to the existing page, we started to see a considerable increase in the conversion rate. Another great idea is to use a very simple technology called a navigation panel.

Making Browsing Better

In fact, visit any good website that provides information and you’re likely to be greeted by options that allow you to navigate to other pages on the site - and other options that allow you to navigate the page you’re on. This is especially important if the information on the page extends below the fold. Instead of asking browsers to scroll down, you are giving them the ability to quickly find the information they are looking for; making the entire browsing experience easier and more efficient.

Once again, ‘keep it simple’. Give users what they are looking for in a way that is easy for them to access. Whether it’s a site aimed at business people or holiday makers, or the youth, or the general public - make visiting your pages a memorable experience. If people know they can get relevant information quickly by visiting you, not only will they keep coming back to your site, there will also be willingness and a certain trust when it comes to doing business with you.

Success Made Simple

Focus on one aspect of the business and build a PPC campaign around that one area. Start Small! Tweak that campaign until it is running the way you want it, and only then shift your focus to another area - slowly building pages and campaigns for each aspect of your business as you go. These simple baby-steps will ensure that you don’t waste any of your precious budget, and that each part of the campaign goes smoothly and operates at its peak; optimising your business performance. If all else fails, get an expert opinion!

Quirk eMarketing have many successful PPC campaigns under their belt. Submitting to the paid search engines is a process not an event. It is a chess game, and you need to manage every detail. ‘A true professional will not cost you money; they will make you money.’

Turn your website into a Cash Machine, now! Over 70 pages packed full of persuasive magic that will turn your own website into your own private, 24-hour ATM machine! Visit Landing Page Cash Machine now.

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