Adwords Landing Pages

Adwords 180 is titled “Looking at Adwords From a New Angle” and this is what it does. It takes a different tack then other adwords books such as Dayjobkiller, Adwords Miracle and Affiliate Project X. Inside this book you won’t find any information regarding how to join Adwords, what affiliate marketing is, registering a ClickBank account, etc. etc.

All the basic things you find in the other books is thankfully left out and it jumps right into the meat of the book, which is a technique for getting the best and cheapest advertising possible via Adwords.

The book begins with a section describing the “popular wisdom” about Adwords, with rules like “don’t use the content network”, and what the writer feels is right and wrong about them. The writer in particular gives away what he thinks about the content network in in fact an underappreciated source of high-volume, cheap advertising that can be utilised to gain a massive amount of traffic if used properly that converts well.

This is why Adwords 180 is different from the other Adwords books. Every other book ignores completely the content network (us Adsense publishers) and instead seem to focus exclusively on the search network. The heart of this book is an unknown technique called the Adwords 180 Plan. This book covers 78 pages and about half of the book is the leadup to this plan, the second half then describes this plan in intimate detail.

Adwords 180’s plan is to focus entirely on the content network. This though is not how you would think. It uses site targeted ads instead of keyword targeted ads to drive traffic to your site. Its a great method of selecting the right sites to target with your adverts. This can be used to advertise just about anything. Indeed, in the book they cover an advertising campaign for a bed & breakfast showing in detail what to do.

The only drawback to the content network is that it is not reported as quickly within google as the search network. So it may take a day to start seeing results but these results if implemented correctly do happen and you can achieve targeted traffic for $0.05 or even less. Once you have that first campaign under your belt things get so much easier and one thing about this technique is that you’re not sitting there generating long lists of obscure keyword variations. No special software is required as all you need is a couple of browser windows.

Adwords 180 is a refreshing change to the available ebooks that talk about Adwords. If you do any PPC Advertising then this “new” technique never seen before is a “must read”. Get it here with an Exclusive Special Offer: adwords180-bonus.info

So, take an in-depth look at the new Adwords book “Adwords 180” that is taking the internet by storm! This book contains completely ‘new methods’ in Adwords Advertising. It is a ‘must read’ if you do any form of PPC advertising today!

Visit Site: Adwords 180

Everyone makes mistakes and in Internet Marketing they can prove costly. In this article I discuss the most common ones, mistakes I’ve made in the past and learned from and if you do too, it could save you a packet.

Turn Off The Content Network

Always remember to turn the content network off. You do not want to receive traffic from other sites via Google Adsense links as these attract non targeted traffic. You can turn the content network using the “Edit Campaign Settings” button when you set up your campaign.

Too Many Keywords Per Ad Group

Limit the amount of keywords per Ad Group to less than 25 keywords. Having more than 25 keywords can negatively affect your Quality Score as the more keywords you have, the less relevant they are likely to be to your Ad.

Keyword Grouping

Group your keywords around a common keyword and ensure this is displayed in your Ad. e.g. Common keyword:antique maps

Keywords:

• antique maps,
• buy antique maps,
• antique maps sale
• antique maps original,
• find antique maps

Buy Antique Maps Online
Get Original Antique Maps
Hundreds of Rare Maps & Prints
www.ancientantiquities.com/antiquemaps.html

Don’t Only Use Broad Match Type

Google gives you the option of using three keyword match types:-

• Broad - antique maps,
• Phrase - “antique maps”
• Exact - [antique maps]

Use all three types in your campaigns for each keyword. You then have greater control over how targeted your campaign is.

Don’t Set Your Daily Budget Too Low

You should set your daily budget keeping in mind the number of impressions you receive and not just clicks. Remember you will receive a much smaller % as actual clicks and your Ads will be displayed infrequently if your budget is too low.

Bidding For Non Targeted Traffic

Remember you are not in this business to get traffic but to make profits! Do not therefore bid too high just to get a good ranking, you need to ensure that whatever price you bid is covered by your return on investment.

Conversely you still need a good ranking position to get any traffic at all and you therefore need to ensure that your campaign quality score(QS) is good. (I have discussed how you can improve your QS in more detail in previous articles.)

There are many specialised techniques available to improve your QS that are too detailed to cover in this article and you should study further the best guides available. I review the best ones on my web site so feel free to check it out.

Conclusion

The most important thing to keep in mind when setting up your campaigns is relevancy and choosing highly targeted keywords and Ads. You also need to ensure that searchers clicking on your Ads are actually looking to make a purchase, so first ensure that you have researched your particular customer niche and identified their needs.

Good Luck!

PS. Are you pulling your hair out trying to master Adwords? I review the TOP Guides AND you can GRAB your FREE e-book “How To Find Hot Markets & Keywords” here! - moneyreality.co.uk. You can also see more articles in this series.

David Brown is a successful affiliate marketer who has learnt the hard way that THE key to being a success at Internet Marketing is perseverance.

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In the previous article I discussed how and why the recent changes to Googles Quality Score (QS) may have had an adverse impact on your Adwords campaigns. Google is now basing its QS at the domain level so even previously acceptable one page landing pages have been hit with higher cost-per-click and lower ranking. In this article I’ll discuss steps you can take to keep in the game and get those CPCs (Cost Per Clicks) back down again.

1. Create a Mini WebSite

Although simple one page landing pages with no outgoing links to the same domain can still be advertised, many people are finding that their bid prices are being set as ‘inactive for search’ due to Google ranking the overall domain with a low quality score. A home, contact, privacy policy, information, review, etc. pages linked together in the form of a full website is what Google is now looking for in most cases.

Add more content to the pages in the form of articles and place these on an Articles page in your site. Write at least 2 articles and submit them to as many high-profile directories as you can and then link these back to your site and vice-versa. This is a very good way to boost your QS as Incoming links are also a score-boosting factor.

2. Add a Blog

Google likes fresh content, and lots of it and Google indexes blogs very quickly. If you have a blog setup on your website, you can post to it with relevant content everyday if you want. That way Google will see your site as being new and full of content. You can get a free blog at Blogger.com.

Get your blog set up and start posting content to it. Any material you have such as, newsletter material, articles…really anything related to your niche that you can post on your blog can be added.

If your site is brand new, then adding a blog will definitely raise your sites standing and quality score. Be sure to link your blog to your website and vice versa and place any articles you write in both places.

3. Set-up A Site Map

You can do it using Googles Site Map Tool at; http://www.google.com/webmasters/sitemaps

Google do a complete run through of your site and alert you to any other problems that it may find.

4. Add Links from your Landing Pages back to the your Website.

I would normally not recommend adding any links from your landing pages because you dont want people being distracted and clicking away from the page. However a subtle link back to the website home page contained in the landing page footer or some other unobtrusive place should do no harm and will allow the web crawlers to link the landing pages back to a full website.

5. Include More Content

Write a a targeted 200-300 word content article (it could be product review) based on your landing pages theme and add it to the landing page.

Conclusion

Whilst it may require more effort it is now more important than ever to ensure that not only are your Ads, keywords and landing pages highly relevant but that your domain is as well. Remember that the most relevant and targeted sites will be rewarded with a higher quality score and the higher your score the better. The price you pay per click will go down and your ad placement position will go up! If you follow the steps above you can stay in the Adwords game and keep playing to win.

Good Luck!

PS Are you pulling your hair out trying to master Adwords? I review the TOP Guides AND you can GRAB your FREE e-book ‘How To Find Hot Markets & Keywords’ here! - http://www.moneyreality.co.uk. David Brown is a successful affiliate marketer who has learnt the hard way that THE key to being a success is perseverance.

AffiliateMoneyTree 2006

Make $18,659 a Month with Affiliate Products using Google Adwords!

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Matt Levenhagen did a great post on his blog recently that discussed the whole Landing Page and Quality Score issue. Matt is a great guy and very generous in his Adwords and Internet marketing knowledge to many people, newbies included. I have witnessed his generousity on several forums, most recently on the Keywords Analyser forum.

On his blog, Matt touched on a great point and it got me thinking; Fear sells, and the latest Google Quality Score update in July of this year has got people running scared. The recent flurry of eBook releases pertaining to have ‘the solution‘ to the recent changes by Google is testament to this.

However, Matt’s Adwords campaigns haven’t been impacted much at all by the so-called Google Slap. The main reasons Matt believes is that the methods detailed in his Campaign Blasts product really do work!

Matt’s lists the Top 3 reasons why he wasn’t affected by the latest Landing Page and Quality Score update as being;

1. Merchant Quality - A merchants website must be well laid out with good sales copy.
2. Diversify - It is recommended to have a large portfolio of merchants and products/services to promote.
3. Relevant Results for Searchers - Ensuring your ads and ad groups direct searchers to the relevant products/services that they are searching for. Sounds simple, but you would be surprised at how many people do not do this.

Matt has written an entire guide regarding this update that is now included with the Campaign Blasts Package.

Campaign Blasts - Profit From Adwords!

Matt Levenhagen’s Affiliate Marketing Methods with Adwords, Adwords Basics and Landing Pages 101.

http://www.CampaignBlasts.com

You probably have already heard about the new marketing tool from Google.com on the Internet. Their advertising service is called Adwords and allows you use Google.com for marketing. Your ads will be displayed on Google’s website when people initiate a search. Your ads can also be displayed very targeted among many thousand websites that partner with Google in a program called Google AdSense. Adwords is the Google.com version of a pay-per-click advertising model. That means users click on your ad and will be redirected to your website or a specific URL that you have selected when creating your ad campaign.

What do you need to know about Adwords? Adwords is a way to spend a lot of money on advertising very very fast. BUT - Adwords is also a way to spend marketing money very selective to a targeted audience. Adwords can be very expensive for the advertiser if not properly planned and tested.

When you setup a Google Adwords ad campaign, you choose certain keywords for which your ad will appear on search results on Google.com. You also specify the maximum amount of money that you are willing to pay for each click. Remember, the Google Adwords program is a PPC (Pay per Click) model and you only pay when someone actually clicks on your ad and hence visits your website.

It is very important to select the right keywords for your business ad. Going with too generic keywords that everyone will not be very effective and very expensive. Play a little bit with the Adwords keyword and campaign settings just to get a feeling how expensive the generic keywords for your business and industry are. You will realize soon that you need to be creative and careful with the usage of keywords.

Google recommends using different spelling variations and plural versions of your keywords to reach the best target audience. This is a good approach, as not every one of your potential new customers will search for a keyword in the same way as everyone else. Some people will use plural versions and others will use singular versions.

Exact matching of keywords in Google user queries requires you to place square brackets around your selected keywords. Example: [web hosting]. Your ad will now only show when users search exactly the phrase ‘web hosting’. Your ad will not show if other words are included in the search string or the words are entered in a different order.

Another keyword matching option is phrase matching. This is very similar to the exact matching of keywords in a search in the sense that the keywords must all be present and in the right order. However your ad will still show up in search results even if other words are present in the search. To make use of phrase matching you must include your keywords in quotes. Example: “web hosting”.

Negative matching is the final option available for your Adwords advertisement. This option allows you to block your ad being shown if a certain word is present in the search query of the Google user. This allows you to reduce the number of possible clicks on your ad in non-relevant searches and therefore to keep your cost low. It also helps you to make sure that your ad is not shown to users who will not be interested in your products. If your keyword is ‘web hosting’ but your web hosting is based on the Linux operating system and not based on a Windows Operating System then by using negative matching you can choose to have your ad not shown for search queries with ‘windows web hosting’. In this case ‘windows’ would be your negative keyword. You simply place a dash in front of your negative keyword to use this option. Example: -windows

Using these tips of selecting keywords will help you to be more successful with Google Adwords. Google also allows you be very specific for which geographic area your ads will be displayed. You go from global to country and even state or city specific settings. Especially local businesses now will have it much easier to use Google Adwords for their specific local markets.

Well, you got the idea how to be very specific how you select your keywords and combinations of keywords. But how do you actually select the right keywords? In order to get the most out of Adwords, you must have a list of great keyword and phrases. If your keyword list is not good enough, you will be punished with paying too much for your advertising. Write down the top search terms that you can think of. Ask friends and family how they would use Google to find your product (without searching for the business name itself).

A competitor of Google actually offers a free tool, which will allow you to find out how popular the keywords are that you selected. Find this free tool here and use it for your advantage:

http://inventory.overture.com/d/searchinventory/suggestion/

Create a list of the most popular keywords. Now add words to the actual keywords. Use words that would describe your specific product or service. Now use these phrases or word combinations when setting up a Google Adwords campaign to find out how much you would have to pay per click to get your ad onto the first page on a Google search.

If the keywords selected by you are very expensive to use you should consider rewording or using different combinations. Maybe concentrate on a certain niche to find lower priced keyword options.

When testing new campaigns make sure that you limit your exposure by amount of money you want to spend per day as well as you should set a date/time limit. It’s easier to activate a campaign again if it works just fine for you. If you fail to set limits you might spend lots of money in a very short time - money you can’t get back. It is gone…

Another way to save money on your Adwords advertising campaign is to wait for the end of the month. It’s funny, but many folks follow a plain rule to start their advertising in the beginning of the month. By the time the 25th of a month is there they have spend most of their money on their campaigns already. For you this means that the prices for many popular keywords might be more affordable for you.

If you are advertising specific products with your ads, link to the specific product page and not to your homepage. 95% of the people who click through to your website will not really be willing to start another search on your website to find the product mentioned in your ad.

Conclusion

Frequently revisit your campaigns and compare prices and results. The Internet is a fast changing environment. What works one day, might not necessarily work the next day. Keep track of everything - maybe create a spreadsheet.

About the Author: Christoph Puetz is a successful small business owner (Net Services USA LLC) and international author. Guides, Tutorials, and Articles for small businesses - http://www.webhostingresourcekit.com

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