Adwords Landing Pages

Everyone makes mistakes and in Internet Marketing they can prove costly. In this article I discuss the most common ones, mistakes I’ve made in the past and learned from and if you do too, it could save you a packet.

Turn Off The Content Network

Always remember to turn the content network off. You do not want to receive traffic from other sites via Google Adsense links as these attract non targeted traffic. You can turn the content network using the “Edit Campaign Settings” button when you set up your campaign.

Too Many Keywords Per Ad Group

Limit the amount of keywords per Ad Group to less than 25 keywords. Having more than 25 keywords can negatively affect your Quality Score as the more keywords you have, the less relevant they are likely to be to your Ad.

Keyword Grouping

Group your keywords around a common keyword and ensure this is displayed in your Ad. e.g. Common keyword:antique maps

Keywords:

• antique maps,
• buy antique maps,
• antique maps sale
• antique maps original,
• find antique maps

Buy Antique Maps Online
Get Original Antique Maps
Hundreds of Rare Maps & Prints
www.ancientantiquities.com/antiquemaps.html

Don’t Only Use Broad Match Type

Google gives you the option of using three keyword match types:-

• Broad - antique maps,
• Phrase - “antique maps”
• Exact - [antique maps]

Use all three types in your campaigns for each keyword. You then have greater control over how targeted your campaign is.

Don’t Set Your Daily Budget Too Low

You should set your daily budget keeping in mind the number of impressions you receive and not just clicks. Remember you will receive a much smaller % as actual clicks and your Ads will be displayed infrequently if your budget is too low.

Bidding For Non Targeted Traffic

Remember you are not in this business to get traffic but to make profits! Do not therefore bid too high just to get a good ranking, you need to ensure that whatever price you bid is covered by your return on investment.

Conversely you still need a good ranking position to get any traffic at all and you therefore need to ensure that your campaign quality score(QS) is good. (I have discussed how you can improve your QS in more detail in previous articles.)

There are many specialised techniques available to improve your QS that are too detailed to cover in this article and you should study further the best guides available. I review the best ones on my web site so feel free to check it out.

Conclusion

The most important thing to keep in mind when setting up your campaigns is relevancy and choosing highly targeted keywords and Ads. You also need to ensure that searchers clicking on your Ads are actually looking to make a purchase, so first ensure that you have researched your particular customer niche and identified their needs.

Good Luck!

PS. Are you pulling your hair out trying to master Adwords? I review the TOP Guides AND you can GRAB your FREE e-book “How To Find Hot Markets & Keywords” here! - moneyreality.co.uk. You can also see more articles in this series.

David Brown is a successful affiliate marketer who has learnt the hard way that THE key to being a success at Internet Marketing is perseverance.

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Who Else Wants to Lower Their Google AdWords Bid Prices with the Ad Tool and Boost ROI?

New Tool Saves Hours of Typing, Takes Advantage of Typos, and Creates Killer Keywords that Generate Quality Traffic for Much Lower Bid Prices

“If you don’t immediately see the value of The Ad Tool, I guarantee you’re overpaying for AdWords Clicks by at least 30%.” - Perry Marshall, author, “The Definitive Guide to Google AdWords”

The value of this tool should be obvious to anyone who relies on Google AdWords traffic for any amount of revenue. Howie Jacobson is an AdWords addict and he’s developed a tool that cuts most of the grunt work out of the hardest and most important part of adwords management - brainstorming your keyword list!

Here’s what The Ad Tool does to that keyword list:

• finds related terms people are searching for on Overture and Google
• suggests common misspellings and typos
• adds quotes and brackets
• instantly “peel and stick” your keyword lists into laser focused AdGroups
• allows you to find plurals, alternate word forms and synonyms
• lets you easily add US States and/or Metropolitan areas before and/or after your keywords
• lets you subtract negative keywords
• easily exports or emails your new list, including hundreds or thousands of hot new keywords and phrases

That’s all. It doesn’t promise you millions of drooling visitors. It doesn’t even enlarge your favorite body parts. Why do you need this tool? If you know, you can just sign up right now for a 21-day trial for $3.95.

If you don’t understand the value of using the Ad Tool the following should explain;

Peel and Stick

Like most of the powerful tools in the Ad Tool arsenal, the Peel and Stickerizer does something that you could do yourself - if you had endless time and nothing better to do. It finds keywords with similar words or phrases and extracts them from your giant list - so you can easily paste them into targeted ad groups and do “absolute wonders for your Google campaigns” as Perry says.

Finding Related Terms

If you are roaming the internet, using a bunch of different free tools and then copying and pasting your results into spreadsheets or text files? That’s how I used to do it. The Ad Tool combines the best free sources of keywords actually used by people searching the web, including Overtures Inventory Tool and Google’s Keyword Suggestion Tool. Also if you are using a paid keyword tool like Wordtracker, you can simply import your results into the AdTool and go from there.

Common Misspellings and Typos

Here’s a web page (http://www.google.com/jobs/britney.html) that will blow your mind, straight from Google. It’s a list of hundreds of common misspellings of “Britney Spears” typed in by web searchers during a three month period. About 130,000 people spelled her name incorrectly. Who got to show their ads to those people? The ones who bid on the misspellings. If you want to win at the AdWords game, you’ve got to bid on what other people are typing whether they can spell or type, or not. Oh, and these’alternate spelling’ can usually be had for a nickel a click. The Ad Tool helps you find and input the misspelings and typos that your competitors are missing.

US States and Categories

If you sell a product nationally in the US that people search on regionally, such as mortgages or health insurance, you may want to bid on regionally specific terms, for example

or

The AdTool will do all that for you in about 8 seconds for all 50 US states, and the 20 largest metropolitan areas.

Why Quotes and Brackets Matter a Lot

If you’re just bidding on a few different words or phrases, you’re missing out on the hundreds of other words or phrases people are typing when they’re looking for your product or service. If you’re just bidding on the big, obvious keywords (like mortgage or cruise), then you’re bidding against giant companies with more money than brains. Competitors who are ignorantly inflating the price of your bid. The key to AdWords success is to take the time and creativity to find all the unusual words and phrases that nobody else is thinking of. Because they’re much cheaper than the generic category killers. With me so far? Good, because here’s the punchline: When someone searches on Google putting quotes or brackets around the word or phrase, they get different results than if they just typed the word in all by itself. In other words, using quotes and brackets can triple the number of keywords you bid on, and gives you three times as many chances to find the really profitable ones.

Why Misspellings, Plurals and Synonyms Matter

Did you hear about the guy who auctioned off a box of “gers” on ebay for $5? The guy who bought it turned around and auctioned off the same box for $200. Why? Because he listed it as a box of “gears.” Everyone was searching for “gears.” Only the guy who made $195 in two minutes searched for “gers.” If you can think of misspellings that your competitors miss, you get all that traffic for minimum prices. It won’t be a huge amount, but it doesn’t have to be. It lowers your overall lead acquisition cost, which is huge. Synonyms and plurals work the same way. The more creative you can be about identifying traffic sources, the bigger your competitive advantage.

Why Negative Keywords are Crucial

Let’s say you want to advertise your mushroom growing kits. Do you know who searches for “mushrooms” on Google? A lot of people looking to take a psychedelic trip. Do you want all those people seeing your ads and destroying your click-thru rate? If you’ve ever suffered the pain, annoyance, and humiliation of having your campaigns suspended for poor performance, you understand that keeping the wrong people away from your ads is as important as attracting the right people.

Who Needs a Tool to Do All This Stuff?

Nobody! You can absolutely type out all your keywords and manually put a quote before each word, and then go and add a quote at the end. Then you can do the same thing with brackets. (If you want to do it that way, might as well just do a global search and replace of ” ” with [ ] .) Then you can save all those words onto another file and do a global search and replace with every misspelling, every plural, every synonym. Here’s the point: the more keywords you have, the more time it will take. And the less likely you’ll be to find those killer five cent words and phrases that nobody else has thought of!

Conclusion

Don’t take my word for it! Try The Ad Tool for just $3.95 for 21 days. If you don’t find that it saves you hours on your Adwords campaign, you can have a full and cheerful refund. After the 21-day trial, The AdTool is $19.95/month, or $147 for a whole year (about 40% off!).

Click here to start your 21-day trial of The AdTool.

What if I told you I could dramatically increase the effectiveness of your search engine marketing program and catapult your conversion rates without even logging into Google AdWords? The solution is actually one of the most overlooked aspects of search engine advertising. This simple, yet small change in any search engine marketing campaign can immediately boost conversion rates, sales, and help gain a competitive advantage. I’m talking about the proper use of SEM landing pages.

The beauty of search engine marketing is that visitors are pre-qualified and only visiting your site due to the fact that they entered a specific relevant search term. I’ve seen companies spend thousands of dollars bidding on popular keywords and ranking well, but then just drop visitors on their home page. I just shake my head when I see pages like this. You may get brand awareness but its a big waste of money if your goal is converting visitors. Studies have shown that if visitors are delivered directly to the product or service they were searching for, there is a much higher conversion rate compared to the home page or even relevant category pages as the entry point.

It’s best to set up category-based AdGroups in Google with each url pointing to a targeted landing page. It may be more work up front to build all these extra landing pages, but trust me, it pays off.

In my experience, there are three main decisions a visitor makes during the conversion process. With each decision comes several simple facts that go through a visitors head during the decision process. You should study these facts and build your landing pages based on them.

Do I Stay or Go? (Usually decided in the first few seconds)

• Short, Easy-To-Complete Registration Forms
• Relevant & Targeted Headline
• Specific Graphic (Product, Selling Points, Offer)
• Clear & Concise Copy
• Simple & Clear Layout
• Professional Design

Do I Want the Offer?

• Rich Media Information (Video, Demo, Screen Shots)
• Testimonials (White Paper, Case Study, Success Story)
• Free Offer (Product Trial, Site Access)

Ok, I Want It

• Minimize Required Fields
• Opt Out Option
• Privacy Statement
• No Broken Links
• Shopping Cart Works
• Security Logos

Ok, now you know what goes through a visitors mind once they come to a landing page. Now before getting too excited, Id recommend jotting down your current SEM landing page statistics (i.e. CTR, conversion rate, etc) before refining your landing page. This will give you a baseline report and great before/after data to present to management in a month or two.

I assure you after you incorporate these changes, you’ll be a hero in your Marketing organization. Now get to work!

David Cowgill is a Marketing Manager in San Francisco. For further information visit: Free Article Submission

You can make many times the profits you are making now without paying one extra penny in advertising or hunting for extra traffic!

It’s easy if you make a few changes on your site’s ‘ad copy’…

Read More…

Google AdWords can be a great source of traffic. It can also be an expensive experiment gone wrong. When running a Google AdWords campaign it is important to do things the right way. This will help insure the profitability and success of your campaign.

The following is a list of best practices I call the 21 AdWords Power Points. Read them, print them out and keep them handy for future reference.

1. Be very targeted, not general, in every aspect of your campaign.
2. Always send the surfer to a targeted landing page.
3. Think like your potential customer. What’s in it for him/her?
4. Think like your potential customer. What would your customer search to find you?
5. A few good highly targeted keywords are worth more than a thousand general ones.
6. Use AdGroups to advertise in a very targeted way.
7. Always use negative keywords. Study the top 100 search results to find negative keywords.
8. Constantly manage your campaign. Don’t expect it to run itself.
9. Be flexible in your bidding. Top position doesn’t always mean best performance. Sometimes #3 or even #5 works best.
10. Focus on conversions. A lot of clicks doesn’t always mean a lot of sales. Don’t attract the wrong crowd.
11. Concentrate on CTR. When a campaign is new, establishing history is essential to the success of a campaign.
12. Use match types effectively. Exact match works better than broad match in some situations. Make sure you test often to know which match type works best for your campaigns.
13. Make sure your landing pages download fast and are usable.
14. Make sure the landing page sells. The user should find it immediately obvious why they were sent there. The landing page must convert for your campaign to succeed.
15. Always use a call to action in your ad and landing page.
16. If selling on price, include that in the copy.
17. Use a domain name that includes your most targeted keyword.
18. Analyze your competition. Study their strategies and bidding practices and find a way to differentiate your ad and compete more effectively.
19. Use keywords in your ads so that they are highlighted.
20. Run competing adgroups with different ad copy.
21. Constantly monitor your results and never stop testing.

George Kokolakis is a professional Internet marketer and pay per click advertising expert. Subscribe to his free Google AdWords course at: http://AdwordSchool.com