All the basic things you find in the other books is thankfully left out and it jumps right into the meat of the book, which is a technique for getting the best and cheapest advertising possible via Adwords.

The book begins with a section describing the “popular wisdom” about Adwords, with rules like “don’t use the content network”, and what the writer feels is right and wrong about them. The writer in particular gives away what he thinks about the content network in in fact an underappreciated source of high-volume, cheap advertising that can be utilised to gain a massive amount of traffic if used properly that converts well.

This is why Adwords 180 is different from the other Adwords books. Every other book ignores completely the content network (us Adsense publishers) and instead seem to focus exclusively on the search network. The heart of this book is an unknown technique called the Adwords 180 Plan. This book covers 78 pages and about half of the book is the leadup to this plan, the second half then describes this plan in intimate detail.

Adwords 180’s plan is to focus entirely on the content network. This though is not how you would think. It uses site targeted ads instead of keyword targeted ads to drive traffic to your site. Its a great method of selecting the right sites to target with your adverts. This can be used to advertise just about anything. Indeed, in the book they cover an advertising campaign for a bed & breakfast showing in detail what to do.

The only drawback to the content network is that it is not reported as quickly within google as the search network. So it may take a day to start seeing results but these results if implemented correctly do happen and you can achieve targeted traffic for $0.05 or even less. Once you have that first campaign under your belt things get so much easier and one thing about this technique is that you’re not sitting there generating long lists of obscure keyword variations. No special software is required as all you need is a couple of browser windows.

Adwords 180 is a refreshing change to the available ebooks that talk about Adwords. If you do any PPC Advertising then this “new” technique never seen before is a “must read”. Get it here with an Exclusive Special Offer: adwords180-bonus.info

So, take an in-depth look at the new Adwords book “Adwords 180” that is taking the internet by storm! This book contains completely ‘new methods’ in Adwords Advertising. It is a ‘must read’ if you do any form of PPC advertising today!

Visit Site: Adwords 180

Turn Off The Content Network

Always remember to turn the content network off. You do not want to receive traffic from other sites via Google Adsense links as these attract non targeted traffic. You can turn the content network using the “Edit Campaign Settings” button when you set up your campaign.

Too Many Keywords Per Ad Group

Limit the amount of keywords per Ad Group to less than 25 keywords. Having more than 25 keywords can negatively affect your Quality Score as the more keywords you have, the less relevant they are likely to be to your Ad.

Keyword Grouping

Group your keywords around a common keyword and ensure this is displayed in your Ad. e.g. Common keyword:antique maps

Keywords:

• antique maps,
• buy antique maps,
• antique maps sale
• antique maps original,
• find antique maps

Buy Antique Maps Online
Get Original Antique Maps
Hundreds of Rare Maps & Prints
www.ancientantiquities.com/antiquemaps.html

Don’t Only Use Broad Match Type

Google gives you the option of using three keyword match types:-

• Broad - antique maps,
• Phrase - “antique maps”
• Exact - [antique maps]

Use all three types in your campaigns for each keyword. You then have greater control over how targeted your campaign is.

Don’t Set Your Daily Budget Too Low

You should set your daily budget keeping in mind the number of impressions you receive and not just clicks. Remember you will receive a much smaller % as actual clicks and your Ads will be displayed infrequently if your budget is too low.

Bidding For Non Targeted Traffic

Remember you are not in this business to get traffic but to make profits! Do not therefore bid too high just to get a good ranking, you need to ensure that whatever price you bid is covered by your return on investment.

Conversely you still need a good ranking position to get any traffic at all and you therefore need to ensure that your campaign quality score(QS) is good. (I have discussed how you can improve your QS in more detail in previous articles.)

There are many specialised techniques available to improve your QS that are too detailed to cover in this article and you should study further the best guides available. I review the best ones on my web site so feel free to check it out.

Conclusion

The most important thing to keep in mind when setting up your campaigns is relevancy and choosing highly targeted keywords and Ads. You also need to ensure that searchers clicking on your Ads are actually looking to make a purchase, so first ensure that you have researched your particular customer niche and identified their needs.

Good Luck!

PS. Are you pulling your hair out trying to master Adwords? I review the TOP Guides AND you can GRAB your FREE e-book “How To Find Hot Markets & Keywords” here! - moneyreality.co.uk. You can also see more articles in this series.

David Brown is a successful affiliate marketer who has learnt the hard way that THE key to being a success at Internet Marketing is perseverance.

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New Tool Saves Hours of Typing, Takes Advantage of Typos, and Creates Killer Keywords that Generate Quality Traffic for Much Lower Bid Prices

“If you don’t immediately see the value of The Ad Tool, I guarantee you’re overpaying for AdWords Clicks by at least 30%.” - Perry Marshall, author, “The Definitive Guide to Google AdWords”

The value of this tool should be obvious to anyone who relies on Google AdWords traffic for any amount of revenue. Howie Jacobson is an AdWords addict and he’s developed a tool that cuts most of the grunt work out of the hardest and most important part of adwords management - brainstorming your keyword list!

Here’s what The Ad Tool does to that keyword list:

• finds related terms people are searching for on Overture and Google
• suggests common misspellings and typos
• adds quotes and brackets
• instantly “peel and stick” your keyword lists into laser focused AdGroups
• allows you to find plurals, alternate word forms and synonyms
• lets you easily add US States and/or Metropolitan areas before and/or after your keywords
• lets you subtract negative keywords
• easily exports or emails your new list, including hundreds or thousands of hot new keywords and phrases

That’s all. It doesn’t promise you millions of drooling visitors. It doesn’t even enlarge your favorite body parts. Why do you need this tool? If you know, you can just sign up right now for a 21-day trial for $3.95.

If you don’t understand the value of using the Ad Tool the following should explain;

Peel and Stick

Like most of the powerful tools in the Ad Tool arsenal, the Peel and Stickerizer does something that you could do yourself - if you had endless time and nothing better to do. It finds keywords with similar words or phrases and extracts them from your giant list - so you can easily paste them into targeted ad groups and do “absolute wonders for your Google campaigns” as Perry says.

Finding Related Terms

If you are roaming the internet, using a bunch of different free tools and then copying and pasting your results into spreadsheets or text files? That’s how I used to do it. The Ad Tool combines the best free sources of keywords actually used by people searching the web, including Overtures Inventory Tool and Google’s Keyword Suggestion Tool. Also if you are using a paid keyword tool like Wordtracker, you can simply import your results into the AdTool and go from there.

Common Misspellings and Typos

Here’s a web page (http://www.google.com/jobs/britney.html) that will blow your mind, straight from Google. It’s a list of hundreds of common misspellings of “Britney Spears” typed in by web searchers during a three month period. About 130,000 people spelled her name incorrectly. Who got to show their ads to those people? The ones who bid on the misspellings. If you want to win at the AdWords game, you’ve got to bid on what other people are typing whether they can spell or type, or not. Oh, and these’alternate spelling’ can usually be had for a nickel a click. The Ad Tool helps you find and input the misspelings and typos that your competitors are missing.

US States and Categories

If you sell a product nationally in the US that people search on regionally, such as mortgages or health insurance, you may want to bid on regionally specific terms, for example

or

The AdTool will do all that for you in about 8 seconds for all 50 US states, and the 20 largest metropolitan areas.

Why Quotes and Brackets Matter a Lot

If you’re just bidding on a few different words or phrases, you’re missing out on the hundreds of other words or phrases people are typing when they’re looking for your product or service. If you’re just bidding on the big, obvious keywords (like mortgage or cruise), then you’re bidding against giant companies with more money than brains. Competitors who are ignorantly inflating the price of your bid. The key to AdWords success is to take the time and creativity to find all the unusual words and phrases that nobody else is thinking of. Because they’re much cheaper than the generic category killers. With me so far? Good, because here’s the punchline: When someone searches on Google putting quotes or brackets around the word or phrase, they get different results than if they just typed the word in all by itself. In other words, using quotes and brackets can triple the number of keywords you bid on, and gives you three times as many chances to find the really profitable ones.

Why Misspellings, Plurals and Synonyms Matter

Did you hear about the guy who auctioned off a box of “gers” on ebay for $5? The guy who bought it turned around and auctioned off the same box for $200. Why? Because he listed it as a box of “gears.” Everyone was searching for “gears.” Only the guy who made $195 in two minutes searched for “gers.” If you can think of misspellings that your competitors miss, you get all that traffic for minimum prices. It won’t be a huge amount, but it doesn’t have to be. It lowers your overall lead acquisition cost, which is huge. Synonyms and plurals work the same way. The more creative you can be about identifying traffic sources, the bigger your competitive advantage.

Why Negative Keywords are Crucial

Let’s say you want to advertise your mushroom growing kits. Do you know who searches for “mushrooms” on Google? A lot of people looking to take a psychedelic trip. Do you want all those people seeing your ads and destroying your click-thru rate? If you’ve ever suffered the pain, annoyance, and humiliation of having your campaigns suspended for poor performance, you understand that keeping the wrong people away from your ads is as important as attracting the right people.

Who Needs a Tool to Do All This Stuff?

Nobody! You can absolutely type out all your keywords and manually put a quote before each word, and then go and add a quote at the end. Then you can do the same thing with brackets. (If you want to do it that way, might as well just do a global search and replace of ” ” with [ ] .) Then you can save all those words onto another file and do a global search and replace with every misspelling, every plural, every synonym. Here’s the point: the more keywords you have, the more time it will take. And the less likely you’ll be to find those killer five cent words and phrases that nobody else has thought of!

Conclusion

Don’t take my word for it! Try The Ad Tool for just $3.95 for 21 days. If you don’t find that it saves you hours on your Adwords campaign, you can have a full and cheerful refund. After the 21-day trial, The AdTool is $19.95/month, or $147 for a whole year (about 40% off!).

Click here to start your 21-day trial of The AdTool.

So you’ve done the hard work…you’ve chosen the niche market that you are going to target, you’ve created the content that they’d be interested in, you’ve implemented your onpage and offpage search engine optimization and finally you’ve managed to establish your website in it’s market and are being rewarded by a steady flow of traffic from the search engines and other sources.

Now - Your BIG question is -

“How do you convert this steady flow of traffic into money“?

You will no doubt already be trying certain methods, an AdSense ad here and an affiliate link there, for example, but there’s something new that I wanted to tell you about.

This “something new” will do three things for your website:

1. It will instantly make it more profitable.

2. It will give it more keyword rich content pages which will
give it more search engine rankings which will increase that “steady flow
of traffic” and make it even more profitable.

3. It will give it another dimension further distinguishing
it from its competitors whilst enhancing your visitors experience.

So what is this “something new”?

It’s a clever piece of software called Build A Niche Store and what it does is enable you to instantly build an affiliate store made up of eBay’s products and matched to your target niche.

This means that if you have a Golf website, with Build A Niche Store you will be able to add all of eBay’s golf products to it, and if you have an Antiques site then you will be able to add all of eBay’s antique items…you get the idea.

You simply install the script, choose your niche, press build and you automatically have your own niche specific affiliate store which updates automatically (Yes - NO data feeds!) and which:

1. Will generate money for you when one of your website visitors buys an item through it.

2. Will give your website hundreds or thousands (depending on your niche) content rich product pages which will get indexed in the search engines targeting keywords you would otherwise not be reaching.

3. Will add a shopping experience for your visitors.

It’s truly a great piece of software and looks set to become all the rage in the coming year.

You can check out the official Build A Niche Store website where you’ll find case studies and a live demo which is sure to get your creative juices flowing at the link below.

Click Here To Check Out Build A Niche Store

Let’s start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a sales page.

Whether it’s a free newsletter or a product for sale, the landing page system you create should include a “one time offer”, which will compel them to take action - subscribe, buy, etc.

Once they subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can upsell. One quick way to upsell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.

Also, if you haven’t yet asked them to join your mailing list, this is where you should do it - on your thank you page. Once they opt-in to your list, you now have a whole new options you can use in conjunction with the landing page system to generate revenue.

One such option is selling ad space in your newsletter or ezine. The more people you have reading your newsletter, the more you can generally charge for adspace; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product - and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.

It is important to note that you don’t have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

About the Author:
This article was written by Azwan Asmat. Discover how you (like the experts) can make thousands of dollars virtually overnight! For more information, visit http://www.ebiztools4u.com

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