New Ad Tool For Adwords
Who Else Wants to Lower Their Google AdWords Bid Prices with the Ad Tool and Boost ROI?
New Tool Saves Hours of Typing, Takes Advantage of Typos, and Creates Killer Keywords that Generate Quality Traffic for Much Lower Bid Prices
“If you don’t immediately see the value of The Ad Tool, I guarantee you’re overpaying for AdWords Clicks by at least 30%.” - Perry Marshall, author, “The Definitive Guide to Google AdWords”
The value of this tool should be obvious to anyone who relies on Google AdWords traffic for any amount of revenue. Howie Jacobson is an AdWords addict and he’s developed a tool that cuts most of the grunt work out of the hardest and most important part of adwords management - brainstorming your keyword list!
Here’s what The Ad Tool does to that keyword list:
- finds related terms people are searching for on Overture and Google
- suggests common misspellings and typos
- adds quotes and brackets
- instantly “peel and stick” your keyword lists into laser focused AdGroups
- allows you to find plurals, alternate word forms and synonyms
- lets you easily add US States and/or Metropolitan areas before and/or after your keywords
- lets you subtract negative keywords
- easily exports or emails your new list, including hundreds or thousands of hot new keywords and phrases
That’s all. It doesn’t promise you millions of drooling visitors. It doesn’t even enlarge your favorite body parts. Why do you need this tool? If you know, you can just sign up right now for a 21-day trial for $3.95.
If you don’t understand the value of using the Ad Tool the following should explain;
Peel and Stick
Like most of the powerful tools in the Ad Tool arsenal, the Peel and Stickerizer does something that you could do yourself - if you had endless time and nothing better to do. It finds keywords with similar words or phrases and extracts them from your giant list - so you can easily paste them into targeted ad groups and do “absolute wonders for your Google campaigns” as Perry says.
Finding Related Terms
If you are roaming the internet, using a bunch of different free tools and then copying and pasting your results into spreadsheets or text files? That’s how I used to do it. The Ad Tool combines the best free sources of keywords actually used by people searching the web, including Overtures Inventory Tool and Google’s Keyword Suggestion Tool. Also if you are using a paid keyword tool like Wordtracker, you can simply import your results into the AdTool and go from there.
Common Misspellings and Typos
Here’s a web page (http://www.google.com/jobs/britney.html) that will blow your mind, straight from Google. It’s a list of hundreds of common misspellings of “Britney Spears†typed in by web searchers during a three month period. About 130,000 people spelled her name incorrectly. Who got to show their ads to those people? The ones who bid on the misspellings. If you want to win at the AdWords game, you’ve got to bid on what other people are typing whether they can spell or type, or not. Oh, and these’alternate spelling’ can usually be had for a nickel a click. The Ad Tool helps you find and input the misspelings and typos that your competitors are missing.
US States and Categories
If you sell a product nationally in the US that people search on regionally, such as mortgages or health insurance, you may want to bid on regionally specific terms, for example
| Alabama Mortgage Alaska Mortgage etc. |
or
| Mortgage Alabama Mortgage Alaska etc. |
The AdTool will do all that for you in about 8 seconds for all 50 US states, and the 20 largest metropolitan areas.
Why Quotes and Brackets Matter a Lot
If you’re just bidding on a few different words or phrases, you’re missing out on the hundreds of other words or phrases people are typing when they’re looking for your product or service. If you’re just bidding on the big, obvious keywords (like mortgage or cruise), then you’re bidding against giant companies with more money than brains. Competitors who are ignorantly inflating the price of your bid. The key to AdWords success is to take the time and creativity to find all the unusual words and phrases that nobody else is thinking of. Because they’re much cheaper than the generic category killers. With me so far? Good, because here’s the punchline: When someone searches on Google putting quotes or brackets around the word or phrase, they get different results than if they just typed the word in all by itself. In other words, using quotes and brackets can triple the number of keywords you bid on, and gives you three times as many chances to find the really profitable ones.
Why Misspellings, Plurals and Synonyms Matter
Did you hear about the guy who auctioned off a box of “gers” on ebay for $5? The guy who bought it turned around and auctioned off the same box for $200. Why? Because he listed it as a box of “gears.” Everyone was searching for “gears.” Only the guy who made $195 in two minutes searched for “gers.” If you can think of misspellings that your competitors miss, you get all that traffic for minimum prices. It won’t be a huge amount, but it doesn’t have to be. It lowers your overall lead acquisition cost, which is huge. Synonyms and plurals work the same way. The more creative you can be about identifying traffic sources, the bigger your competitive advantage.
Why Negative Keywords are Crucial
Let’s say you want to advertise your mushroom growing kits. Do you know who searches for “mushrooms” on Google? A lot of people looking to take a psychedelic trip. Do you want all those people seeing your ads and destroying your click-thru rate? If you’ve ever suffered the pain, annoyance, and humiliation of having your campaigns suspended for poor performance, you understand that keeping the wrong people away from your ads is as important as attracting the right people.
Who Needs a Tool to Do All This Stuff?
Nobody! You can absolutely type out all your keywords and manually put a quote before each word, and then go and add a quote at the end. Then you can do the same thing with brackets. (If you want to do it that way, might as well just do a global search and replace of ” ” with [ ] .) Then you can save all those words onto another file and do a global search and replace with every misspelling, every plural, every synonym. Here’s the point: the more keywords you have, the more time it will take. And the less likely you’ll be to find those killer five cent words and phrases that nobody else has thought of!
Conclusion
Don’t take my word for it! Try The Ad Tool for just $3.95 for 21 days. If you don’t find that it saves you hours on your Adwords campaign, you can have a full and cheerful refund. After the 21-day trial, The AdTool is $19.95/month, or $147 for a whole year (about 40% off!).
Click here to start your 21-day trial of The AdTool.
Tags: Adwords, Adwords Tips, Adwords Tools